TEAM
The People Behind Your Results

MEET
THE Team

Two founders. Two completely different paths. One shared mission — to build brands that actually win and treat every client like family.

Becca and Jacob Sasser by the lake
Becca Sasser
Summit team
How It Started

A Leap of
Faith

Summit Media Group didn't start with a business plan. It started with a conviction — that there was a better way to do marketing. More personal. More intentional. More accountable.

What began as side contracts and micro-campaigns quietly turned into something real — a full-service agency built from the ground up by two people who believe your business deserves a partner as invested in your success as you are.

Becca brought over a decade of marketing expertise. Jacob brought a story that almost nobody else has. Together, they took a leap of faith and haven't looked back.

We met on TikTok during the pandemic. Two weeks later, we were married. When something is right, you move on it. That's how we run our business too.

✝️

Our faith is the foundation of everything we do — how we treat our clients, how we show up for our family of four, and how we build this business with integrity every single day.

Becca Sasser
Co-Founder

BECCA
SASSER

Co-Founder & Chief Strategy Officer

Becca has been building brands since before social media marketing had a name. At 19, she started growing her own personal brand — not because she knew there was money in it, but because she couldn't stop.

What started as helping fellow direct sales sellers show up online turned into a full-blown career. Campaigns for Disney and Lance Crackers. Brand strategy for startups building from zero. Social media management for businesses across every industry imaginable.

Over a decade later, Becca leads Summit's strategy, creative direction, and client relationships. She only takes on work she knows she can win — and she's not very good at losing.

Her approach is simple: treat every client like they're the only one. Know their goals. Know their kids' names. Show up at their events. Build something that actually works.

10+
Years Experience
$120K
Client ROI
Any
Industry
Areas of Expertise
Brand Strategy & Identity
Social Media Management
Content Direction & Copy
Campaign Management
Lead Generation Funnels
Email Marketing
Co-Founder

JACOB
SASSER

Co-Founder & Operations Lead

Jacob's path to Summit is unlike anyone else's in marketing — and that's exactly why it works.

He spent five years as a law enforcement officer, earning commendations for life-saving service. Then, one video changed everything.

Jacob became one of the first viral lip-sync cops on social media — and the internet couldn't get enough. He was featured in news outlets across the country, flown coast to coast for campaigns, signed modeling contracts, and built a following that brands wanted access to.

What he gained wasn't just a platform — it was a firsthand education in authentic marketing. He knows what works because he lived it. He knows what audiences respond to, what brands overlook, and how to turn a real person's story into something that moves people.

At Summit, Jacob brings that lived experience to operations, client development, and the big-picture thinking that only comes from someone who's been on both sides of the lens.

5
Yrs Law Enforcement
Viral
Social Media
Real
Brand Experience
Areas of Expertise
Business Operations
Authentic Brand Building
Talent & Media Relations
Client Development
Viral Growth Strategy
Systems & Processes
Jacob Sasser
Becca and Jacob Sasser together
Why We Work

BETTER
Together

We met on TikTok during the pandemic. Two weeks later we were married. We don't do things the expected way — and that's exactly the point.

Between us, we have four kids, a shared faith that guides every decision, and a deep belief that the best work comes from real relationships — not transactional ones.

We're serious when we need to be. But we're also the people who'll make you laugh during a strategy call, celebrate your wins like they're our own, and genuinely want you to look forward to working with us — not dread it.

👨‍👩‍👧‍👦
Family FirstParents of four. We get it — life is busy. We build strategies that fit your real life.
✝️
Faith-DrivenOur values show up in how we work — with integrity, care, and genuine commitment.
🤝
Clients Are FamilyWe know your kids' names. We show up at your events. You're not a number to us.
🎯
Selective & IntentionalWe only take clients we can win for. Your success is our reputation.
Let's Work Together

READY TO
Rise?

No pitch decks, no pressure — just a real conversation about where you want to go and how we can get you there.

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